compliance.guidanceEyebrow
compliance.guidanceTitle
compliance.audienceTitle
Marketing and sales teams sending calls or texts to US numbers.
Frequently asked questions
What is TCPA?
The Telephone Consumer Protection Act is a US law regulating telemarketing calls and texts. It requires consent for marketing messages and gives consumers a private right of action — businesses can be sued directly for violations.
Do I need consent to text customers?
For marketing texts, yes — prior express written consent. Transactional messages such as order updates and appointment reminders have lighter requirements. We give you opt-in and opt-out tooling and keep the records, but the consent obligation itself remains yours.